As The Reds, Pinks and Purples, Donaldson makes unabashedly melodic indie pop in the late ’80s mold, sketching out the simplest and sweetest of pop songs from the barest of elements: strummy guitar chords accented with occasional synth or casio keyboard line, undercut by the gentle patter of a drum machine with lyrics so bitterly melancholy and mildly misanthropic they would be heartbreaking if the music itself wasn’t so appealing.

Prolific singer songwriter and concerned social commentator Glenn Donaldson is the central pivot of The Reds, Pinks and Purples. A band that effortlessly captures the essence of indie rock’s golden era. With a sound that echoes the equally prolific and fellow British-Invasion-disciples Guided by Voices, they weave a tapestry of melodies that are both nostalgic and refreshingly original. Imagine the raw, lo-fi charm of GBV meeting the atmospheric melancholy of The Cure, all while channelling the storytelling of The Go-Betweens. Joining the esteemed Fire Records,  the band has finally landed where their music belongs.